We hacked PlayStation's multi-million pound campaign to promote XBOX's version of the game

 

This year, XBOX wanted to promote their new Ubisoft game about hacking called Watchdogs. Only problem, they had no budget to do it (typical). However, their main competitor PlayStation was throwing millions into their advertising campaign for Watchdogs. So what did we do? We simply hacked their campaign. We partnered with Aurasma, so that anyone who scanned a PlayStation print ad for Watchdogs would be shown the XBOX version of the game, and given a discount on purchasing that very game. It worked a treat! (...and then got banned within 24 hours).