The world's largest arts fair - Edinburgh Festival Fringe finally returned for its 75th year and TikTok is the main sponsor.

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For comedy lovers, Fringe is the Holy Grail. But once it’s over, there’s only one place the laughs keep rolling in - TikTok.

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TikTok is renowned for discovering rising stars, and sharing raw, authentic, unpolished content. It’s essentially a 24-hour comedy club of skits, stories and laugh out loud moments, where the funniest of the funny rises to the top, and that Fringe feeling doesn’t have to stop. And for comedians themselves, it’s a place they can go to find more laughs, more fans, and more ways to be their funny selves.

 

We launched a month-long TV and OOH campaign spreading the joys of finding more comedy, opera, musicals, skits, cabaret and funny on TikTok.