With TikTok sponsoring the EUROs, we were tasked with promoting an exclusive UEFA EURO 2020 Show LIVE on TikTok, hosted by Ed Sheeran and featuring a cameo from David Beckham. 

 

Two of the biggest faces in sport and music coming together for one epic show from Ed’s hometown club. In addition to the announcement film and teasers, we worked on bespoke out of home placements across Europe including the corner of Wembley Stadium's Boxpark. 

 

This was the largest global campaign to date from TikTok; with Ed Sheeran LIVE becoming a record breaking event with 5.5 million viewers - to date this is the most viewed LIVE event.