With 80% of people discovering music on TikTok, it is a platform full of music discovery. 

TikTok is bringing a new generation of musicians to the ears of more listeners with an out-of-home advertising (OOH) campaign that promotes unsigned talent on the streets of British cities through billboards and fly posters.

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Passers-by in cities such as Glasgow, Liverpool and Bristol will be able to scan featured QR codes to be whisked directly to a dedicated showcase of unsigned artists on TikTok.

TikTok is leveraging its reach to give aspiring artists a leg up in the cut-throat music industry by showcasing up-and-coming musicians who are worth listening out for.

The video-sharing portal has opened a dedicated ‘Find the unsigned’ in-app page to link artists with audiences, and is reaching out beyond its walled garden to the streets of Britain’s cities to ensure this message carries far and wide.

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Strategically-placed billboards and posters will sprout at music venues up and down the land, including the Brixton Academy in London and the O2 Apollo in Manchester, to ensure music fans get an earful of new musical talent such as Nathan Evans, who transformed from delivering mail to delivering hits after inadvertently triggering a Sea Shanty revival.