TikTok x Cineworld 4DX

Cineworld 4DX allows you to get even closer to the action in a film. It’s pretty awesome - we’re talking strobe lights, air guns, hydraulic seats, water, smoke, the lot!

The task was to create a TikTok experience in the cinema before the film starts. A tricky challenge when you are asked to turn your phones off before a film begins. So we decided to build a fun improv-style audition which seeks out the most dramatic performances from our creators.  Led perfectly by Adessayo Talabi  (@SimplySayo)- creator and self-labelled drama queen.

With a bit of luck, we convinced a 60’ spot to become a 90’ gold spot. We fine tuned 4DX with engineers on site, ensuring cat tails brush past your legs, strobe lights flicker at the right moment and the scent of the sea is spread across the auditorium. The result - an epic, entertaining and inherently TikTok experience in 4D. 

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