We’re travelling back in time to the era that quite literally made us – the 90s. The days of dial up, Dance Dance Revolution, Britpop and of course, the sweet smell of teenage spirit – Lynx freakin’ Africa. 

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It’s been 25 long, legendary years and we’re celebrating with boxing idols, grime freestylers, weekly drops of 90s-inspired prizes – the lot. 

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Fasten your bum bags boys, it’s about to get nostalgic up in here.

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For the past 25 years, Lynx Africa has been part of British culture. We wanted to embrace Africa’s 25th birthday, by creating the most insane, psychedelic, intergalactic time tunnel taking us from it’s legendary birth in 1995 to current day. All whilst turning Lynx’s ‘ladvertsing’ past on it’s head.

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Reminding those who were there how awesome it was, while introducing a whole new generation to the legend of Lynx Africa. 

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The campaign contributed to putting Lynx at its highest-ever market share. Lynx Africa alone has grown by over £1m since the campaign went live.